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Put your writing talent to work for you! Get the step-by-step plans and personal support you need to build a fulfilling, well-paying copywriting career.
You've heard it again and again, right? Friends, family, and coworkers are always asking for help with resumes, emails, and all kinds of things.
But what good is writing? Everyone knows that journalists, bloggers, novelists, and all other kinds of writers are notoriously underpaid. And you're not interested in that.
But still, you want...more. You want a job that you'll truly enjoy—something interesting and creative and that pays you like a skilled professional. Imagine waking up on Monday morning actually looking forward to the week!
Well, good news: There's one kind of writer that isn't underpaid. In fact, this kind of writer is getting paid better than many other professions and is in higher demand than ever before.
Copywriters write advertising and marketing materials. Emails, banner ads, direct mails, magazine ads, billboards, videos, websites—if it's designed to sell or persuade, copywriters write it.
Simply put: Copywriters connect people who have a need with the company or people who have the right solution for that need.
Companies and clients pay copywriters well—that's certainly a great place to start. But just as important is the fact that it's a creative, interesting, fulfilling career.
You get to work on interesting projects and collaborate with creative, dynamic people. People value your contributions and they respect you for the work you do.
Your skills are in demand and it's finally up to you how you want to structure your business, your finances, and your life.
Want to work on-staff for a cool downtown agency? Check. Want to keep your life flexible and freelance whenever and wherever you want to? Check. Or want to bring in some extra cash on the side to save up for something special or just make life a little easier? Check.
Copywriting can get you into all of those spots. Now, it's up to you to get yourself into copywriting.
Here's the thing: Most people who tell you that "copywriting is hard to get into" either have never tried it themselves...or they just tried to "launch" themselves into it with no training and no plan.
Well, guess what? ANY career is hard to get into without the right training or experience!
And you can't blame anyone who's struggled to build a copywriting career. Previously, there haven't really been any reliable trainings—just a lot of "if you can write a letter like this, you can make six figures in your pajamas within your first year!"
Guess, what? If it sounds too good to be true...it is.
Copywriting is no harder to get into than any other career. But the key to being successful is going into it with true career training and a plan.
And not just any plan: A step-by-step roadmap for exactly how to learn the skills, build your portfolio, build your experience, and find clients.
Which is why we created the Comprehensive Copywriting Academy: To help people who love writing create exciting, fulfilling, and well-paying copywriting careers for themselves.
I’m Nicki Krawczyk. I’m the founder of Filthy Rich Writer, the creator of the Comprehensive Copywriting Academy, and I’ve been a copywriter for more than 15 years. I’ve written for multi-billion-dollar companies including Hasbro, TripAdvisor, T.J.Maxx, Keurig, and adidas, solopreneurs, and every size business in between.
As a whole, my team and I have more than 30 years of experience writing copy and building copywriting careers. And, not only that…we’re still doing it. We’re still writing copy for clients and we’re in the weeds with you every day. (What can we say? We love copywriting!) We know what it takes to be a successful, thriving copywriter—and that’s what we’re here to teach you.
In Module 1 we cover copywriting fundamentals. And just a little warning for you: copywriting is totally different from any other writing you’ve ever done. So in this module you learn the key principles like benefits, CTAs, brand voice and how to wield them so that you create effective copy that has clients clamoring to work with you.
In Module 2, we turn it up a notch with Copywriting Tactics. These are the advanced tools you use to identify the emotional hooks in a project, outline and craft effective copy, and master it all so that you have confidence in what you’re writing and selling and your clients have supreme confidence in you.
This is where you get the real-deal insight into how a project goes from being a glimmer in your clients’ eye to being a fully created piece. These are the keys to feeling like a professional from beginning to end, knowing exactly what to expect and mastering the entire process. If you’ve ever wondered how to work with a designer or what a creative review is all about, you’ll learn all of that (and a ton more) right here.
In Module 4 you start to get into the nitty-gritty of writing. You know that copywriting is vastly different from other types of writing, but here’s where you learn how different types of interactive copywriting are different. You’ll learn how to master writing copy for websites, emails, banner ads, mobile sites, and we’ll even delve into content writing so you have a fully packed toolbox of interactive copywriting skills to wow your clients with.
Digital copywriting is big, but print marketing and advertising is still the bread and butter for a lot of companies and clients! In Module 5, you’re going to learn everything you need to know to write for print – everything from newspaper and magazine ads, to direct mail, print sales letters and corporate pieces. And believe me, there’s nothing more exciting than seeing your own work in print!
Then we move to Module 6 and start really digging into building your business. Why do some copywriters succeed while others don’t? This is where I take you through the keys to building a thriving career and business, and how to keep the requests for work streaming in. We go over your resume and portfolio, how to build experience, what to charge, and everything else you need to take control of your career and make as much money as you want to.
You’re starting a new career, so you’ll have questions—and you absolutely should! Luckily, you’re never in this on your own.
Every month, we’ll hop on a call and you can ask me any and all of the questions you’ve got via our live, student-only coaching calls. Can't make it? No problem—every call is recorded and posted in the Academy so you can listen at any time. (And that includes the archive of recorded calls from the last several years.)
Want plenty of support, insight, and comradery every single day?
When you become a CCA student, you’ll join an amazing group of people just like you who are dedicated to building successful copywriting businesses in our members-only Facebook group. This is where you can ask questions from your fellow students, get their thoughts and opinions, share your wins, or even just post great ads you’ve seen! Plus, I’m in there every day to add my two cents, too. :)
This is the step-by-step system for ensuring that you’re not charging too much or too little—that you’re charging what you deserve, but not so much that clients are going to balk at your prices. The magic numbers! This course takes all of the mystery out of that, and helps you understand exactly what to base your rates on, how to charge in different scenarios, and how to talk about getting paid.
Small business clients, the brick-and-mortar stores and restaurants and businesses near you are the ideal first clients for you. Even though you’re just starting to learn, you already know more than they do and can provide them with tons of value. Plus, you get pieces for your portfolio and, even more importantly, you get paid! This is the step-by-step system for finding and landing small business clients so that you can hit the ground running with business success.
You need a portfolio to prove that you know how to write copy, but what do you put in it before you’ve been hired for a job? This is where spec ads come in. I take you through exactly how to create sample ads to prove your skills and help you land work effortlessly. I also help you avoid very common spec ad mistakes other new copywriters make that don’t enhance your portfolio – they tank it.
To be taken seriously as a copywriter, you need to create an online portfolio site. Luckily, in this course, I take you through everything you need to know to write about yourself and your services, present your work compellingly and make people want to contact you for work. We even talk about some popular platforms like WordPress, Squarespace, and Wix to help you decide with certainty about where and how you want to build it.
When you show up for an interview or a meeting with a client, you need to be confident that the print portfolio you bring with you shows you and your work in the best possible light. I’ll take you through the ins and outs of creating your portfolio so that you can be sure to WOW your prospective clients and bosses.
Online, one-person businesses like coaches, course creators and even e-commerce stores are ideal clients for you. They appreciate the importance of good marketing and they’re savvy enough to know when they need help! They’re also ideal since you can work with them from anywhere in the world. (Anyone want to work from a beach in Bali or a café in Barcelona?) This course takes you through how to find solopreneur clients, the unique challenges and opportunities they present, and how to create copy for them that has them raving about you to all of their other solopreneur friends.
Product descriptions (those paragraphs of copy next to items in catalogs and online stores) can be a great way to earn money as a copywriter. Nearly every single company that sells products also needs product descriptions, and most companies are constantly cycling in new items. Even better, it’s very rare that a writer actually sees a product in person; you’re much more likely to get pictures and descriptions. And that means that, in many cases, product descriptions can be written from anywhere!
Webinars are an amazing online opportunity for businesses and viewers alike: People get all kinds of useful information to help them meet their goals and change their lives, and businesses get the chance to introduce themselves to their target market, establish their authority and potentially even make sales. Better still, writing webinars is a skill that can very easily fall into a copywriter’s wheelhouse! Using your abilities (and our teaching), you can begin writing webinars that help people change their lives and help your clients build their businesses.
What does "writing for video" mean? Well, it can run the gamut from writing promotional videos for companies or universities, to writing instructional videos for new products or services, writing training videos for employers or writing videos to convey new concepts or new corporate missions. Think of it like screenwriting on a smaller scale. If you get a thrill from watching your words get published in ads, you're going to love seeing your words come to life on screen. (And, of course, you'll also love the payments you can get from adding this area of expertise to your business!)
For many copywriters, working for or freelancing for a big ad agency or in-house agency (the ad agency within big companies) is the ultimate in “I’ve really made it, I’m successful” validation. If that’s your dream, this deep-dive course is for you. I’ll teach you how to take everything you’ve learned and all of the work you’ve created and parlay that into jobs (again, on-staff or freelance; whatever your dream is) at ad agencies or in-house agencies that are fun and exciting to work with—and that look amazing on your resume and LinkedIn profile.
This where you learn how to ensure that you always have projects—and money—coming in. Dry spells are real fears for freelancers, so I take you through step by step systems to ensure you can avoid them as much as humanly possible. This is how to keep your business running like a well-oiled, money-making machine.
Facebook is an amazing resource for finding clients that most copywriters are barely utilizing! Imagine getting clients in the most low-pressure way, attracting people who want to work with you just by being helpful and by making offers and suggestions they can’t resist. In this course, you’ll learn the steps for exactly how to find, interact with, entice, and land your ideal clients right on Facebook. This is perfect for copywriters who want to work remotely!
Here’s a project that every entrepreneur needs and they’re happy to pay well for! Sales pages help business owners launch and sell new products and a great sales page has a huge impact on their revenue. They’re big, important copy projects…and that means business owners are happy to pay well for them. You’ll learn exactly how to write them to meet your clients’ needs, to connect with their target audience, and to help make your clients’ offers irresistible!
This will take your online portfolio site to a whole new level! You'll learn how to use email marketing to capture potential clients’ information and nurture that relationship automatically, how to use content to build the perception of your expertise, and even how to use webinars to attract potential clients and get them interested in and excited for hiring you! We'll break everything down into easy-to-follow (and easy-to-master) steps.
If the idea of reaching out to new clients makes you nervous, this one’s for you! Effectively pitching potential clients is the key to controlling your income and ensuring you’ve always got plenty of paying projects coming in. But don’t worry: We make it easy! In this course, you’ll learn to craft pitches that potential clients will love, plus you’ll learn the simple-to-follow system that makes pitching a breeze Even better? There’s no cold calling or anything like that; you only talk to people who are already interested in hiring you!
I know that you'll be thrilled with your experience in the Comprehensive Copywriting Academy and with the results you get. In short: the Academy works if you work it.
That's why, if you do all of the work and you haven't gotten results, you can turn your work in to get your money back.
No, we don’t make it super easy to cancel. Why? The point of this policy is to give you full assurance that doing the work will yield the results and safeguard you if—somehow; honestly, inexplicably—it doesn’t. (If you don’t do the work, we’re not responsible for your inability to yield the results. Which makes sense, right?)
We’re serious about copywriting and we want to work with copywriters who are just as serious about themselves and their careers. We’re going all in on you and we want to make sure you’re just as dedicated. You can find the full terms & conditions here.
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"If this is sounding like a self-help ad to improve your live, it’s because that’s exactly what this course did for me. I went from knowing nothing about marketing and copywriting to having a successful career in a field I now love, seemingly overnight.” — Kate S.
"I was skeptical about how simple the program was made out to be…But it’s packed with a ton of information and resources. Truthfully, I have zero complaints. Or maybe one—that I didn’t find out about it sooner!” — Dahia G.
“I came in with a little experience under my belt already but, honestly, I didn’t even know how much I didn’t know. Don’t hesitate for a second. If you want to be a copywriter, this is where you’ve got to be.” — Jason S.
“I really researched all other courses before I signed up for yours. I have also read just about every book I could get my hands on and you cover things (in great detail) other authors haven’t even thought of addressing.” — Ron W.
"Am I glad I joined! What was so surprising about the Academy was how thorough it was. It’s flexible, so you can complete it on your terms. And Nicki is there whenever you need her! The opportunity cost is too great to pass up this course!" — Isis D.
"From the very first lesson in your Academy, I was hooked…I knew it was going to be very good, but it has exceeded even my wildest expectations (and I have extremely high standards)! Congrats to you; I can’t wait to continue learning!" — J'nai G.
Now, look: Obviously I can't make any guarantees about your income. It's up to you to do the work. But this stuff works if you work it.
Here's the difference between a purchase and an investment: A purchase is something that you pay money for and that sits around your house. An investment is something that you pay for and that eventually pays for itself. A new stereo? A purchase. A course that will teach you how to build a new career? An investment.
And I get it, it's not easy to invest in yourself. There are so many lurking questions. "What if I don't use it?" "What if it works for everyone else, but not for me?" "What if I lose motivation?"
So let me clear this up: One of the reasons that this course works—and that it doesn't work to try to "figure it out on your own"—is that, not only do you get the full training all in one place, but you also have the support, encouragement, and accountability of the Filthy Rich Writer community.
If you think you're the first student to worry about whether you'd use the course, whether you weren't able to make it work for yourself, or whether you'd lose motivation—you'd be very wrong.
But our students know that sometimes they just have to be brave and have faith in themselves. We can show you what to do, and when your motivation wanes (it will—it always does!), we can help keep you going. This is more than just a course, it's a community of students just like you.
It's easy to tell ourselves, "Now's not the right time." or "I'll do it later." But here's the thing: There's never a "convenient" time to change your life. But the right time to do it? Right now.
The longer you wait to get started, the harder it is to get started. Until, like most people, you just don't get started at all.
And do you really want to be like most people? Most people don't value their lives enough to even try for something more, different, and better. It takes just a little bit of bravery at the beginning to start yourself down the path to the kind of life you really deserve.
So, it's up to you: 40+ hours a week at a job you don't really like, making less than you could, feeling trapped, feeling disappointed, and feeling like life is passing you by...or taking control of your career, your income, and your life.
Don't sell yourself short: Join us in Academy today.
What makes the Comprehensive Copywriting Academy different from other copywriting trainings?
First, we're based in real-world copywriting work and experience. As you've probably seen, there are a lot out there that are focused on "online sales letters" and other things like that that no one really does anymore. You'll never land a job or some freelance work with an ad agency with a portfolio full of online sales letters. :) They also tend to make a lot of promises like, “Make six figures working from home in your pajamas in your first year.” I’m going to go ahead and call BS on that. It’s perfectly possible to make six figures, but it’s just not going to happen in your first year. If it sounds too good to be true…it is.
We get a lot of “refugees” from these programs who spent a lot of money, got discouraged, and wanted the real training that these programs didn’t give them. And *we* haven’t gotten a complaint yet. :)
Also, we call the training the Comprehensive Copywriting Academy for a reason - we cover the fundamentals of copywriting, the advanced tactics, and how to build your skills, but also how to build a portfolio, how to build your online portfolio site, how to land your first clients, how to parlay those into bigger and better paying clients, how to land ad agency work and much more. Finally, we offer a high level of support. All of our students get monthly access to me via our Coaching Calls, plus additional support in our private, students-only Facebook group.
How can I be sure it’ll pay for itself?
Great question! The first part of the answer is that the whole Academy was *designed* to pay for itself over and over again—for you to be wildly successful. After all, we’re only successful if you’re successful, so we’ve given you all of the resources we can to get you there.
That said, though, this isn’t a get-rich-quick scheme. If that’s what you’re looking for, you’re in the wrong place. This is real career training for people who want to create a real career (whether full-time or part-time, on-staff or freelance). And that means that while we give you all of the resources and support, you do have to put in the time to learn it and practice it.
But if you do the work—if you watch the videos, do the action sheets, take the steps, join the Coaching Calls—there’s no reason you shouldn’t succeed and cover the cost of the course many, many times over. That’s why we offer our 30-day guarantee. If you do all of the work within 30 days, you watch the trainings and do the action sheets and attend the coaching calls, and you’re not seeing results, then I’ll happily give you a refund.
Is this for me if I want to write copy full-time/part-time/on-staff/freelance?
One of the great things about copywriting (among many great things) is how flexible it can be. If your goal is to get a full-time, on-staff job writing copy, we can help you do that. If you want a part-time, side gig writing copy to bring in a little extra cash, we can help you do that. If you want to write copy for clients all over as you travel around the world, we can help you with that, too.
Do I get lifetime access?
Yep! You get lifetime access to all of the course materials, plus access to any additional trainings we add. You can go through it all now, and come back to refresh any time you want to.
How long will it take me to get through the Academy?
We’ve designed the Academy to be entirely self-paced. There are 35+ hours of videos (plus action sheets and Coaching Call recordings) so, conceivably, you could get through it all in a month, but I wouldn’t recommend that. You’ll need some time to practice and let all of the information sink in, as well as apply the tactics and steps we give you. Consistency is the most important thing and, rather then attack it all a few hours at a time, I recommend that students set aside even just 15 minutes per day to learn and do the work.
We’ve also made it self-paced since, well, sometimes life gets in the way. If a family vacation comes up or somebody gets sick or something else takes over your schedule, you can take that time and come back to the Academy when you’re ready. The courses will always be ready and waiting for you, your fellow students in the private Facebook group will always be ready and waiting for you, and the Coaching Calls (live and past recordings) will always be waiting for you.
How much help and support do I get?
Great question. You’re learning a new career, so you can—and should—have questions. We have monthly, live Coaching Calls with me where I stay on the call and answer as many questions as you have. You can ask your questions live, or you can send them to me in advance. And if you can’t make any of the calls, don’t worry—we have recordings up within about 24 hours after the call is over.
You also have full access to our students-only, private Facebook group where you can share experiences, ask questions, and get support from your fellow students. I’ll pop in there periodically (I *love* sharing crazy copy I find!), too and give tips and ideas.
(Also…If you’re interested in more one-on-one, you-and-me-getting-this-done, handholding support, you’ll have the option to upgrade once you join.)
What if I’m not sure?
So, generally when people say they’re “not sure,” it’s for some deeper reason. I’m going to turn this back on you: Why are you not sure? Are you not sure because you’re afraid it won’t work for you? (We’ve got a 30-day guarantee to assure you that it will, and safeguard you in case lightning strikes and it doesn’t.)
Are you not sure because you’re afraid of investing in yourself? That’s a valid concern, but we give you all of the tools and support you need to help you be successful. If there’s one thing the most successful people in this world can agree on, it’s the importance of investing in yourself and in investing in growing your skills.
Are you not sure because you’re not sure you’ll like copywriting? Completely understood. The great thing is that you could do work for two or three clients (to be sure whether you like it or not) and make a 200% return on your course investment. Even if you decide copywriting isn’t for you, you can still end up ahead!
Can’t I just figure all of this out by myself?
Sure! I did—it just took me several years and I wasted a lot of time and money. If you have time and money to waste, that’s absolutely a way you could go. I will say, though, that a lot of people go that route…and never figure it out. (Those people who tell you that, “Copywriting is really hard to get into” are almost always people who tried to go it on their own…and were never able to make it work.)
But, when I was getting started, there weren’t any copywriting courses like this. I had to figure it out on my own. (And I was lucky I managed to do it.) You can build a house from scratch with zero skills and plans, or you can build a house with a blueprint from a master builder who also teaches you how to do all of the work. Which makes more sense to you?
Does the Academy include [fill in the blank]?
As you can see, the Comprehensive Copywriting Academy includes a TON. (And, whenever we identify more things we can teach our students, we add new courses!) But here’s the thing: I couldn't possibly list out all of the topics we cover in the Academy and you couldn't possibly think of all of the things you'll need help with. (You can't tell the future, after all!) That's why we have monthly coaching calls, and why those coaching calls are so important: We can cover *whatever* is on your mind, whatever you have questions about, and whatever you need more help with. You're never going this alone or trying to make this work in a vacuum; you always have my help and support, plus the support of your fellow students in our private Facebook group.